Word of Mouth 2.0

Word of Mouth — good old fashioned peer-to-peer opinion sharing — has consistently been rated by consumers as the most credible source of information when making buying decisions. The phenomenal popularity of social media and social networking sites like Twitter, Facebook, blogs, and online communities is transforming the way this information and people’s opinions are shared–spreading “the word” quicker and wider than ever before. When used effectively, these online social tools present huge opportunities for brands who want to authentically reach, listen, and connect with existing and potential customers, as Jonathan Yarmis observes in his Business Week article, “How Facebook Will Upend Advertising”. Read the full story here.

Social Media Marketing Survey Results–
Free Download

What are the top three business benefits of using social media? How can you measure social media marketing’s effectiveness? What are the most used and most effective social marketing tools? The answers to these questions and many others are revealed in Michael Stelzner’s insightful new white paper, ”Social Media Marketing Industry Report”, available as a free PDF download here.

Grab your own copy of this valuable social media marketing resource here

Social Media Workshop: Learn How to Use &
Leverage Tools like Twitter, Facebook & Blogs
to Grow Your Business

MomFaves, the mom-word-of-mouth agency, announced this week details of its hands-on Social Media Fast-Track Workshop for local small businesses at the University of Phoenix in Roseville (Dates TBD).

Geared toward Sacramento area small business who want to connect with moms and grow their business–including: dentists, realtors, physicians, shops, fitness studios, photographers, and salons–the intensive, two-day training will provide a customized road map from some of the area’s top social media experts to help attendees understand, navigate, and integrate the right social media strategies into their marketing mix.

Specifics of the two-day program include:

• Guidelines For Representing Your Brand Online
• Top Social Media Networks, Sites and Tools (i.e. Twitter, Facebook, etc.)
  
• Business Blogging
• The Digital Mom & Mom Word-of-Mouth Marketing
• Small Business Case Studies
• Your Social Media Strategy
• Getting Started: Building Your Action Plan

Full details of the event, including the full program outline and speaker bios, are available by visiting: Social Media Fast-Track for Sacramento Small Businesses.

To register, visit:
Social Media Fast-Track Workshop registration.

 

Overview :: Speakers ::  Program ::  Register ::  Location ::  Partners ::  Sponsors

Starbucks Serves Up New Integrated Ad Campaign

Starbucks is brewing another one of its unique blends–this time, combining traditional print advertising–such as newspaper ads and billboards–with a double shot of social media strategy in a new branding campaign launched Tuesday in six major cities. Aimed at reaching a new, younger generation of coffee drinkers, the outreach campaign challenges people to find the new outdoor advertising posters and then post messages and photos of them on Twitter. 

Continue to read the full New York Times story

New Site Empowers Mom-Valued Brands

Delivering on MomFaves’ commitment to empower and promote local and national mom-valued brands, we’ve launched MomWordOfMouth.com — a go-to resource for businesses, causes and organizations that provide value to moms.

Here you will find the latest case studies, tips, articles, tools and special programs to help you grow your business by understanding and harnessing the power of mom word-of-mouth.

About MomFaves

MomFaves.com is the mom word-of-mouth network™ that reveals what moms love most.

Moms join MomFaves to submit, vote, share, promote and discuss mom-valued products, websites, charities, recipes, places, services, activities, remedies, events, news, entertainment, programs, photos and more.

MomFaves, Inc. develops technologies that empower moms to improve their collective voice, confidence and connectedness. It promotes mom-valued brands, connects brands to their mom fans and empowers the two to work together to improve the lives of more moms through explosive MomFaves word-of-mouth and hyper-relevant marketing campaigns. Campaigns are designed to fit the goals of each brand and offer direct access to highly influential mom networks and partners.

It is a privately held company headquartered in California.

Christine Young ~
Mom Blogger
Nielson’s Top 50 Power Moms

Christine Young

Christine is the proud author of the blog From Dates to Diapers, where she shares about life with little ones, offers advice and encouragement, and writes her thoughts and opinions on some of the greatest products on the market - those that make family life FUN.

In addition to being a mom, wife, laundry-hater, dish-washer, and boogie-wiper, Christine loves to connect with other moms in various social media spaces. She also enjoys building relationships with companies and brands on a daily basis. Christine was just tapped as one of Nielson’s Top 50 Power Moms, is one of Wal-Mart’s “ElevenMoms” and a spokesmom for Johnson’s Baby.

You can find Christine on various online social communities and speaking at conferences around the country.

blog | From Dates to Diapers : :  tweets | @youngmommy

Josh Unfried ~
Founder/CEO, MomFaves

Josh is co-founder and CEO of MomFaves, Inc - a social marketing agency and technology company dedicated to empowering moms and promoting mom-valued brands.

He led the design, development & social marketing strategy behind the successful launch of MomFaves.com - the mom word-of-mouth network™, a proprietary social recommendation platform that’s revealing what moms love most. Before starting MomFaves, his leadership helped propel a tech start up into the 124th spot of INC Magazine’s list of The 500 Fastest Growing Companies in America.

Josh is a family man, enjoying life with his wife Rebecca and two sons in Lincoln, CA. They incorporated MomFaves to honor the legacy of Josh’s mom, who died from cancer in 2004.

Josh and the MomFaves team recently launched MomWordOfMouth.com — a go-to resource for businesses, causes and organizations that provide value to moms. His company MomFaves, Inc. develops technologies that empower moms to improve their collective voice, confidence and connectedness. The agency connects mom-valued brands to their mom fans and delivers social marketing services designed to generate explosive mom word-of-mouth. Josh also blog’s for MomFaves at WhyMomsMatter.com.

blogs | WhyMomsMatter - MomWordOfMouth : :  tweets | @joshunfried

Sierra Friend ~
The “Blog Site Coach”

Sierra Friend

Sierra Friend,  the “Blog Site Coach”, coaches Small Businesses & Entrepreneurs on the step-by-step process of setting up and marketing their business online. She assists in identifying, locating and creating relationships with target audiences and building online branding through Blogging, Social Networking, Video and many other Multi-Media platforms.

A certified Business Coach, Life Coach and Speaker, Sierra thrives on working one-on-one with her clients providing direction, training and support while they learn and implement their online systems and processes.

Sierra has created www.TheBlogSiteCoach.com as a go-to resource for businesses getting started online that  wish to learn about the many tools available on the Internet to maximize their business exposure and profits.

Sierra and her team specialize in installing, customizing and optimizing Wordpress Blog Sites and have many programs and services that support you through the process of setting up and marketing your business online.

A Northern California native and mom of 2 fur-kids , Sierra enjoys hugging trees, small animals and her husband, Eric, when she’s offline.

website | sierrafriend : :  facebook | sierra friend : :  tweets | @sierrafriend

Kelli Jane Seeley ~
Social Media Specialist
Founder, Kelli Jane Photography

Kelli Jane Seeley

Kelli Seeley is the founder of Kelli Jane photography located in East Sacramento. For the past four years she has been utilizing different social media tools such as blogging, Facebook, Twitter, Flickr and online forums to successfully grow her business.

Having just moved to Sacramento in 2008, her effective use of social media has played a vital role in establishing and growing her new customer base. When she’s not on a shoot, you’ll find her at home with her husband and their two year old daughter Riley - where there is lots of love and laughter…and lots of  photographs too.

website |  kellijanephoto : :  blog | kellijane.blogspot.com : :  tweets |  @_kelli

Alejandro Reyes ~
Social Media Marketing Strategist
Sacramento Marketing Labs

Alejandro Reyes

Alejandro Reyes is a social media marketing strategist, speaker and creator of SacramentoMarketingLabs.com - a blog that educates entrepreneurs and small businesses on how to use social media to grow their brand, increase revenue and build a loyal following online.

 

website | successfool : :  facebook | alejandro reyes

tweets | @successfool

 

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