Word of Mouth 2.0

Word of Mouth — good old fashioned peer-to-peer opinion sharing — has consistently been rated by consumers as the most credible source of information when making buying decisions. The phenomenal popularity of social media and social networking sites like Twitter, Facebook, blogs, and online communities is transforming the way this information and people’s opinions are shared–spreading “the word” quicker and wider than ever before. When used effectively, these online social tools present huge opportunities for brands who want to authentically reach, listen, and connect with existing and potential customers, as Jonathan Yarmis observes in his Business Week article, “How Facebook Will Upend Advertising”. Read the full story here.