Supercharge Positive Word-of-Mouth
Via Social Media
June 10, 2009 by suzhopkins
Filed under Featured, Social Media News
“The Holy Grail for a marketer is positive word of mouth, ” says Dan McCarthy, CEO of Network Communications. “If you can capture this, it is the highest means of converting prospects to sales, and at the least expense. Social Media is a way to supercharge word of mouth.”
These observations–as well as findings that show an interesting shift in social media strategies as more businesses discover its value as a powerful tool for finding, engaging, and connecting with customers–are detailed in a new white paper survey report, The Coming Change in Social Media Business Applications: Separating the Biz from the Buzz, from .US. You can access the full report for free here.
