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Program


Please note: Dates TBD
Monday,  ~ (9:00 am - 5:00 pm)

Please arrive 30 minutes earlier than the start time to register.

9:00 am-10:30 am

Welcome to Social Media

Learn about the social web, social media, tools and business impact:

  • What is social media?
  • How do I use social media and social marketing to drive business?
  • Where do I start?

10:45 am – 12:00 pm

Guidelines For Representing Your Brand Online

Learn how to avoid mistakes when representing yourself and your brand in online interactions:

  • Why you, your brand and your story matter
  • 10 mistakes to avoid using social media
  • Examples of successful online brand interactions

1:00pm-2:30pm

Top Social Media Networks, Sites and Tools

Learn the fundamentals of key social networking sites and tools for used business:

  • Twitter and Facebook 101
  • Tools that streamline your online presence
  • Local mom communities
  • Practical examples of successful social network marketing

2:45pm-4:30pm

Business Blogging

Learn the fundamentals of blogging for business:

  • Why blog?
  • Fundamentals of blogging and RSS
  • Blogging software and tools
  • Interaction: comments, track-backs and linking
  • Content sourcing
Tuesday ~ (9:00 am - 4:30 pm)

9:00am-10:30am

The Digital Mom and Mom Word-of-Mouth Marketing

Learn how to connect with moms using social media and how to leverage mom fans to promote explosive word-of-mouth:

  • Connecting with moms through emerging technologies and parenting social networks
  • How to harness the power of mom “word-of-mouth”

10:45-12:00pm

Small Business Case Studies

Learn how other small businesses are successfully incorporating social media into their business models.

  • Evaluate models of success
  • Identify practical, creative, affordable and effective campaigns

1:00pm-2:30pm

Your Social Media Strategy

Pulling together the social media basics, practical tools and examples, attendees with learn to develop a practical social media strategy for their business covering:

  • Strategy
  • Objectives
  • Best tactics/tools

2:45pm-4:30pm

Getting Started:  Building Your Action Plan

Learn exactly what you need to do to get started and develop your plan of action.

  • Next steps
  • Tools
  • Resources
  • Networks of Support

Outline is subject to change.