http://momwordofmouth.com Empowering Mom Valued Brands Wed, 26 Aug 2009 06:01:14 +0000 http://backend.userland.com/rss092 en Every now and then we at MomFaves and MomWordOfMouth see a request from a raving fan - wishing his or her favorite local business would use Twitter to announce or share something they are dying to know. Like this tweet today from @troy_k of Roseville, CA... What about you? What favorite local business ... http://momwordofmouth.com/2009/06/poll-what-favorite-local-business-do-you-wish-was-on-twitter/ "The Holy Grail for a marketer is positive word of mouth, " says Dan McCarthy, CEO of Network Communications. "If you can capture this, it is the highest means of converting prospects to sales, and at the least expense. Social Media is a way to supercharge word of mouth." These observations--as ... http://momwordofmouth.com/2009/06/social-media-is-a-way-to-supercharge-word-of-mouth/ According to a report published by eMarketer today called Moms Online: More Influential Than Ever, an estimated 34 million moms are online at least once a month. Moms are the key decision-makers for many family purchases, and increasingly the information they obtain and activities they engage in online affect those decisions. Key ... http://momwordofmouth.com/2009/06/34-million-moms-online-less-likely-to-use-tv-radio-or-newspapers-than-before/ MomFaves' Scholarship Program Helping Good Causes Do More Is your non-profit organization located in Sac or Placer County? Are you empowered by mom volunteers or providing services to moms in the community? Want to learn how to use social media to enhance your outreach efforts? The MomFaves' Scholarship Program aims to honor and reward non-profit ... http://momwordofmouth.com/2009/06/enter-to-win-business-scholarship/ Word of Mouth -- good old fashioned peer-to-peer opinion sharing -- has consistently been rated by consumers as the most credible source of information when making buying decisions. The phenomenal popularity of social media and social networking sites like Twitter, Facebook, blogs, and online communities is transforming the way this information ... http://momwordofmouth.com/2009/05/word-of-mouth-20/ What are the top three business benefits of using social media? How can you measure social media marketing's effectiveness? What are the most used and most effective social marketing tools? The answers to these questions and many others are revealed in Michael Stelzner's insightful new white paper, "Social Media Marketing Industry Report", available as a ... http://momwordofmouth.com/2009/05/social-media-marketing-survey-results-free-download/ MomFaves, the mom-word-of-mouth agency, announced this week details of its hands-on Social Media Fast-Track Workshop for local small businesses at the University of Phoenix in Roseville (Dates TBD). Geared toward Sacramento area small business who want to connect with moms and grow their business--including: dentists, realtors, physicians, shops, fitness studios, photographers, ... http://momwordofmouth.com/2009/05/two-day-social-media-fast-track-training/ Starbucks is brewing another one of its unique blends--this time, combining traditional print advertising--such as newspaper ads and billboards--with a double shot of social media strategy in a new branding campaign launched Tuesday in six major cities. Aimed at reaching a new, younger generation of coffee drinkers, the outreach campaign challenges ... http://momwordofmouth.com/2009/05/starbucks-serves-up-new-integrated-ad-campaign/ Delivering on MomFaves' commitment to empower and promote local and national mom-valued brands, we've launched MomWordOfMouth.com -- a go-to resource for businesses, causes and organizations that provide value to moms. Here you will find the latest case studies, tips, articles, tools and special programs to help you grow your business by ... http://momwordofmouth.com/2009/05/introducing-momfaves-mom-word-of-mouth%e2%84%a2/ Christine Young Christine is the proud author of the blog From Dates to Diapers, where she shares about life with little ones, offers advice and encouragement, and writes her thoughts and opinions on some of the greatest products on the market - those that make family life FUN. In addition to being a ... http://momwordofmouth.com/2009/05/christine-young-mom-blogger-nielsons-top-50-power-moms/