Starbucks Serves Up New Integrated Ad Campaign

Starbucks is brewing another one of its unique blends–this time, combining traditional print advertising–such as newspaper ads and billboards–with a double shot of social media strategy in a new branding campaign launched Tuesday in six major cities. Aimed at reaching a new, younger generation of coffee drinkers, the outreach campaign challenges people to find the new outdoor advertising posters and then post messages and photos of them on Twitter. 

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